Workshop

Dr. Vikas Arya, is a doctorate in Digital Brand Management and currently associated with Rabat Business School, Morocco, as an Assistant Professor (Marketing), and Director (Founder) BlueForskning Research Academy. As a research scholar, he has presented his research work at more than 45 reputed conferences, including EGOS at CBS-Denmark, American Marketing Science 2020 Conference (AMS-USA), and American Marketing Association Winter Conference 2021 (AMA-USA). Prof. Dr. Arya is a Guest Editor of a special issue of Nine International Journals listed in Scopus &/or ABDC category. He has published papers in reputed journals such as International journal of Information Management, Computers in Human Behavior, Journal of Retailing and Consumer Studies, Journal of Global Information Management etc. He is an expert on data analysis using SPSS, AMOS, ADANCO, SMART_PLS, Process, NodeXL, and Nvivo, and imparted various training sessions/workshops on Research & Data Analysis.His core research and teaching interests are in Consumer Behaviour, Brand Management, Marketing Communication, Destination Branding, Digital Mobile Apps’ marketing, Brand Building using virtual platforms, Sports Marketing, and Communication in Health Care management..